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New Product Creativity: Understanding Contract Specificity in New Product Introductions |
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| APA | New Product Creativity: Understanding Contract Specificity in New Product Introductions. Journal of Marketing , , . | ||||
| MLA | . "New Product Creativity: Understanding Contract Specificity in New Product Introductions". Journal of Marketing : . | ||||
| Harvard | , . New Product Creativity: Understanding Contract Specificity in New Product Introductions. Journal of Marketing, , . | ||||
| Chicago | . "New Product Creativity: Understanding Contract Specificity in New Product Introductions" Journal of Marketing, (): . | ||||